“HOW MANY MORE?” DEMANDS BLOW THE WHISTLE’S WOMAN’S MONTH CAMPAIGN

20,000 women marched to the Union Buildings in protest of pass laws in 1956. But according to statistics, many, many more than that will be raped during August 2014 – the very month set aside to honour those women who fought for South Africa’s freedom.

In August 2014, statistically there’ll be a total of 74 400 rapes,” says Mike Rowley, Director of Blow the Whistle – Legacy Lifestyle’s independent initiative to create awareness about rape in South Africa. “Even though we fight this battle every day, August is the month we’ll make our biggest stand yet.”

Blow the Whistle’s hard-hitting “How many more?” Women’s Month campaign launched on the 1st of August at 00:00. Central to the campaign is the statistic that someone is raped every 36 seconds in South Africa. A counter on Blow the Whistle’s website (www.whistle.co.za) will tick over every 36 seconds, representing another reported rape in our country.

On the 1st of August at 7:00am the count will be 700. By 12:00pm on the 14th of August the count will be 34 800. Finally, as the remaining seconds of South Africa’s Women’s Month slip away, the counter will click onto its final and most chilling number: 74 400.

Talking about rape seems to be taboo, but if we are going to make a difference, we need to acknowledge that there’s an epidemic. Only then can we proactively work to reduce this scourge.” Rowley explains.

The online counter also features Facebook and Twitter share buttons. Visitors to the site need only click to immediately share the total number of rapes represented at that very moment. And as that number changes every 36 seconds, most users will be sharing different numbers at different times on their social networks.

By engaging with people in this way and encouraging them to share on social platforms the shocking prevalence of rapes in South Africa, the rape victims themselves become a reality. “As a brand, Legacy Lifestyle is committed to building relationships and entrenching the values of family and integrity,” says Rowley. “It is important to us that people see the very real need to stand together and protect the women of our country.”

In addition to the online counter, Blow the Whistle is making its premium app, which normally retails for R36 in app stores, free for download on their website during the month of August.  The premium app increases the protection of women when they happen to be on their own and includes features like a panic button, alerts that record co-ordinates, 20 second audio notes being sent to guardians on pressing the panic button and safety tracking via a live virtual map.

South African women have fought fiercely for the emancipation of their country, and it is our duty as South Africans to make sure we do everything in our power to protect them,” Rowley concludes. “Our work is not done until, our nation’s greatest asset, our South African women are free to walk the streets without fear.

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20,000 women marched to the Union Buildings in protest of pass laws in 1956. But according to statistics, many, many more than that will be raped during August 2014 – the very month set aside to honour those women who fought for South Africa’s freedom.

In August 2014, statistically there’ll be a total of 74 400 rapes,” says Mike Rowley, Director of Blow the Whistle – Legacy Lifestyle’s independent initiative to create awareness about rape in South Africa. “Even though we fight this battle every day, August is the month we’ll make our biggest stand yet.”

Blow the Whistle’s hard-hitting “How many more?” Women’s Month campaign launched on the 1st of August at 00:00. Central to the campaign is the statistic that someone is raped every 36 seconds in South Africa. A counter on Blow the Whistle’s website (www.whistle.co.za) will tick over every 36 seconds, representing another reported rape in our country.

On the 1st of August at 7:00am the count will be 700. By 12:00pm on the 14th of August the count will be 34 800. Finally, as the remaining seconds of South Africa’s Women’s Month slip away, the counter will click onto its final and most chilling number: 74 400.

Talking about rape seems to be taboo, but if we are going to make a difference, we need to acknowledge that there’s an epidemic. Only then can we proactively work to reduce this scourge.” Rowley explains.

The online counter also features Facebook and Twitter share buttons. Visitors to the site need only click to immediately share the total number of rapes represented at that very moment. And as that number changes every 36 seconds, most users will be sharing different numbers at different times on their social networks.

By engaging with people in this way and encouraging them to share on social platforms the shocking prevalence of rapes in South Africa, the rape victims themselves become a reality. “As a brand, Legacy Lifestyle is committed to building relationships and entrenching the values of family and integrity,” says Rowley. “It is important to us that people see the very real need to stand together and protect the women of our country.”

In addition to the online counter, Blow the Whistle is making its premium app, which normally retails for R36 in app stores, free for download on their website during the month of August.  The premium app increases the protection of women when they happen to be on their own and includes features like a panic button, alerts that record co-ordinates, 20 second audio notes being sent to guardians on pressing the panic button and safety tracking via a live virtual map.

South African women have fought fiercely for the emancipation of their country, and it is our duty as South Africans to make sure we do everything in our power to protect them,” Rowley concludes. “Our work is not done until, our nation’s greatest asset, our South African women are free to walk the streets without fear.

ends