South African Olympic Champion and Businessman Ryk Neethling, has been announced as the new official brand ambassador of Legacy Lifestyle. The Athlete and Personality will represent the leading lifestyle programme for a period of 3 years, and will serve as the brands official face. Legacy Lifestyle is a luxury rewards programme, and has strategically aligned over 200 aspirational luxury brands to allow members the ability to earn and redeem rewards whenever they transact.

Ryk epitomises the Legacy Lifestyle brand”, notes Mike Rowley, Managing Director. “He lives the brand in his daily life and is successful yet humble. Through his profitable business ventures, sporting career and personal profile, he is a brand that Legacy Lifestyle is proud to be associated with

Ryk Neethling has become an iconic brand in South Africa across many platforms, and is well known for his high values, integrity and honesty. Through the new association with Lifestyle, Ryk will be living and promoting not only the Legacy Lifestyle programme, but actively living the brand on a day to day basis. There is a strong mutual synergy between both brands and the new combination will undoubtedly see great success.

From a Lifestyle perspective we see the partnership with Ryk as something which has far longer longevity than the initial 3 year period”, adds Rowley

"As shareholder and Marketing Director of Val de Vie Estate, we've enjoyed a successful partnership with the Legacy Lifestyle program, becoming the ambassador for this program is a natural progression”, adds Ryk Neethling “I have been a member of the program for months and I get excited every time I earn points by just doing the things I always used to do. There are some exciting plans in the works and I look forward to this partnership".

With Olympic gold medals, the World Champion title and various world records under his belt, Ryk Neethling clearly epitomises success, high standards and aspiration. All core values for legacy. Currently the Marketing Director and shareholder of Val de Vie Wine Estate, Ryk will promote and educate on the benefits of the membership and programme, thereby embodying the corporate image in appearance, value and ethic. The partnership will identifiably allow an audience to gain further understanding of what the Legacy Lifestyle programme is all about.

Legacy Lifestyle currently also has a number of brand personalities supporting the programme and promoting it to a larger social base.

The Legacy Lifestyle programme is unique in SA as it works on a 1:1, ZAR to reward exchange basis, making the use of the programme extremely attractive to all members. The programme allows real cash back value with high rewards. The exclusive brand partners represent all areas of lifestyle including accommodation, adventure, art, beauty, dining, entertainment, fashion, furniture, health, home, jewellery, spas, speciality, travel and wine estates. Brands include the likes of Hugo Boss, Pringle, Legacy Hotels and Fendi.

Lifestyle members further receive a 20% discount at all Legacy Lifestyle Hotels and further rewards are based on their membership status. As they climb the membership levels they get access to further special privileges and benefits at hotel partners.

The programme only requires a cell phone number and self-nominated PIN code to join.

For more http://www.legacylifestyle.co.za/

Twitter @legacylifestyle

Facebook http://www.facebook.com/LegacyLifestyle

Media enquiries: THE SHED Marketing – Lisa Heald / lisa@shedmarketing.co.za / 076 431 3275