SETTING THE BAR IN ANTI-AGEING

Local skin care and anti-ageing phenomenon Black Pearl South Africa has broken international ground  after being hand selected by hotel giants Four Seasons as the official supplier of one of the most superior, opulent and sought after skin treatments in the world.

Black Pearl - a luxurious and innovative line of skin care products - will treat guests of Firenze Spa, nestled in the private gardens of the Four Seasons in the heart of Italy, with Lux Perfection - a 24 karat gold skin indulgence that has taken the beauty industry by storm. It's the first time in history that a South African skin care line will be introduced to the five-star hotel spa.

Developed with tireless effort over the last 40 years, Black Pearl has risen from humble beginnings to a line that pairs the benefits of ancient and natural ingredients rich in minerals and nourishing oils with cutting edge science. With a global footprint, Black Pearl was recently launched in South Africa. The collaboration with Firenze Spa will see the introduction of a unique treatment that combines 27 rare minerals known to heal, moisturise and provide iridescence to the skin.

"Black Pearl South Africa wanted to create a unique skin care treatment unlike any other that would captivate the market, and introduce this treatment at a beauty spa that encompasses the same values our line holds close - a focus on luxury, on quality and most of all on creating extraordinary experiences," says Michelle Roberts, managing partner at Black Pearl South Africa. "We decided the best suited venue would be Firenze Spa - a personal oasis and the only hotel spa in the heart of Florence, Italy. We arranged to meet with the spa manager, Lucia Papalini, and jetted off to Italy. After lengthy and successful discussions, Black Pearl South Africa began working on a signature treatment that will only be available to guests visiting Firenze Spa. And so Lux Perfection Treatment was born. The treatment utilises the powers of one of the softest and most precious metals in the world. The supremacy of gold goes beyond the traditional concept of prestige, wealth and power. Recognised for its beautifying properties, the anti-aging benefits of gold can be traced back 5 000 years to Cleopatra. The Pharaoh of Ancient Egypt not only believed gold reflected the brilliance of the sun but could protect her skin from a harsh and unforgiving desert climate. By sleeping in a gold face mask every night, Cleopatra enhanced the suppleness of her complexion and preserved its natural luminosity.

Michelle explains that, in addition to antioxidant and antimicrobial powers, gold is praised for its purported ability to ward off UV damage, tighten lax skin and reduce the appearance of discolouration resulting in skin with a radiant lustre. As scientists continue to uncover the magic of gold it's now also widely believed to slow the breakdown of elastin, keeping skin firm and taut; increase circulation, eliminating toxins from the body and speeding up tissue repair. Gold also aid in decreasing inflammation, which, in turn, slows down melanin secretion and reduces age spots.

The Lux Perfection Treatment lavishes your skin not only in pure gold sourced from Germany, but combines the finest anti-ageing properties from Europe and other parts of the world and uses rare ingredients found across the entire Black Pearl range. The treatment includes the use of semi-precious stones to assist in the healing of the skin and Tahitian black pearl rich in organic-matrix calcium carbonate, known to draw water into the skin, aiding an even skin tone and providing intense hydration. A key ingredient in the treatment is only found in the deepest hyper saline lake in the world - a unique anti oxidant algae bloom called Dunaliella Salina.

"Dunaliella Salina naturally produces high levels of carotenoids to help increase its survival rate in harsh environments. The ingredient is highly anti-oxidant and so acts as a free radical scavenger," says Michelle.

Michelle explains the 90-minute Lux Perfection Treatment is not just an opulent skin treatment, it's a sensorial experience that is well worth its weight in gold. It begins with a rocking ritual designed to bring complete relaxation to both body and mind within a short space of time. After the ritual, the face is cleansed with an anti-oxidant enriched mousse infused with fresh melon and cucumber tones. A second cleanser is then applied, followed by a toner and a hyaluronic serum, which is gently applied to the face under steam.

An anti-oxidant algae mud is massaged into the hands before the 24 Karat Gold Cleopatra Mask is applied to the face and a collagen mask applied to the to the décolleté (chest area). The skin is massaged with the precious Citrine to promote lymphatic drainage. Known as the 'merchant’s stone', Citrine is a bright quartz widely associated with financial success but also believed to ignite wealth in the context of a full, rich and joyful life. A vitamin boost serum is also incorporated into the massage process before the gold mask is removed using natural magnetism and a rich eye cream and day cream applied.

The mask creates an indescribably subtle luminescence of the skin that lingers long after the treatment ends; as if your skin has renewed life - a new sense of being. Fine lines are reduced and the skin is healed and deeply nourished.

The Lux Perfection Treatment will be offered to Firenze Spa guests from 1 July.

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