WUNDERBRAND SAYS WELCOME TO A “BRAND NEW AFRICA”

Wunderbrand's upcoming anniversary marks a successful first year of delivering world-class brand communications across the continent. To mark this they are moving into their group headquarters in the 44 Stanley precinct. 

Launched in May 2013, the brand and communications consultancy has helped South African brands expand throughout the continent and equipped them with inspired, locally relevant content.  With a keen eye on indigenous African creativity, Wunderbrand offer a full communications solution from brand and digital strategy to print and production support.

“At Wunderbrand we are experts at trends, brands and brand experiences. We understand how these trends influence consumer behaviour and brands themselves, so we can identify the ideal and most effective communication medium for fostering long-term consumer engagement," says Nicholas Kühne, Managing Director and founder. 

Since inception, Wunderbrand has helped develop leading local brands including Ellies, Imperial, Nando’s, Avon Justine, HRST and Multichoice Africa, among others. They continue to expand their clientele, both within South Africa, and across the rest of Africa. In terms of their pan African work, Wunderbrand has developed consumer goods packaging in Botswana, nomenclature for CSD products in Algeria, cocoa packaging in Ghana, as well as work for a top Nigerian bank. They recently launched the Private Sector Health Alliance of Nigeria (PHN) and the Saving One million Lives Initiative. These worthy initiatives aim to scale up access to essential primary health services for Nigeria’s women and children. In addition, Wunderbrand developed the brand strategy CI and digital assets for PHN whose board comprises CEO’s from Nigeria’s top Blue Chip clients.

Wunderbrand is set on building the most representative African brand agency. Over 60 percent of their revenue is generated outside of South Africa and they intend to increase this further. Wunderbrand will announce its investment partner in Nigeria in May as well as the official opening of their office in Victoria Island, Lagos. Wunderbrand also has a country manager in Accra, Ghana, and unlike many brand agencies have actual people on the ground in the territories they operate in. The next step is developing their presence into Kenya, which is supported from South Africa where they currently service their Southern African clients.

"Expanding further into Africa is our focus and as a business our success hinges on only one factor, and this is building great African brands," explains Kühne. "We believe that a sustainable and powerful Africa can only progress through developing valuable indigenous brands.  Africa is rising and we want to look back in 10 years and say 'we helped create these definitive continental brands'.”

For More - www.wunderbrand.com

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